Self-Publishing: Medium and Message
message to their medium. In the case of electronic
self-publishing, we realize that our readers want whatever
information we're offering with a minimum of fuss or fluff in
the case of non-fiction, or want a really well-told tale set
in a background they enjoy for their fiction choices.
As with print readers, electronic readers are a widely varied lot,
some of them become extremely loyal to their favorite authors,
others not so much. Also as with print, an electronically
self-published author can be aided immensely by reader
referrals, provided we've matched our message well with the
medium used to offer it. Electronic delivery makes it very
easy to feed the desire for instant gratification: mostly gone
are the days when one would spend an entire afternoon with a
good book.
Currently, the majority of consumers are deeply
into instant gratification, and enjoy saving resources. We
save resources by making printing entirely optional, and with
instant direct-to-consumer electronic delivery we bypass many
costs associated with more “conventional” publishing means –
Our authors receive what their work is worth, our readers have
access to authors that might not've been selected by
“conventional” publishers, everybody benefits!
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